“The imagery of the film reel and flags over a colorfully painted surface lets the viewer know about the art and creativity that happens at this international film show”.
Joshua said he is better at computer art than drawing and leaned on his Photoshop skills to create the final product. Surprised to be named the winner, he thinks producing another poster would be fun.
Joshua Chace, a 24-year-old senior at Massachusetts College of Art and Design was named the winner of the Arlington International Film Festival’s 2017 Poster Competition.
A brief Q&A with Joshua after the announcement and award at the Reception held on April 28th revealed the following….
Q: How did you conceive of the idea behind the process and design of your poster?
Joshua: The process was inspired by image transfer techniques demonstrated in my Experimental Illustration class. The imagery was based on conveying the idea of ‘film’, ‘international’, and ‘festival’. This led me to use the film reel, flags, and an exciting color palette of red, yellow, blue.
Q: As a student in the field of the arts and as an artist, how did your life experience help you with the design?
Joshua: Movies have been a huge inspiration in my making/creating art. I thought that this poster design should look like a movie poster, so I made the composition dynamic and the film reel the main character.
Q: In the process of completing your design how did your ideas become expressed in the colors, shapes, emotion and aesthetics?
Joshua: Making the poster readable and interesting at a distance was a primary focus and when glancing at it, what was most important. I made the film reel huge, red and orange to be the loudest thing that spoke out. The background elements such as the flags that are somewhat faded completely the theme and compliment the focus of the reel.
Q: As one of the guidelines for this project, students were given the AIFF mission statement. At what point if any did this influence your overall design concept?
Joshua: The AIFF mission is conveyed in its celebratory colors and international flags. This event is for everyone and it’s a very happy celebration of various genres of film from around the world.
Q: Final evaluation of your work?
Joshua: This poster was made for an Experimental Illustration class, so the techniques I employed were new to me, and I believe it was a successful piece to use as an example of my new artwork as well as a great portfolio piece. https://www.joshuachace.com/